Time for a New Employee Handbook?

Wise employers understand that employee handbooks have several purposes: 

First, they are marketing documents. Your organization likely has marketing fliers used to promote your products and services. Those fliers were designed to influence potential buyers to have a positive image of your brand and build potential buyers' confidence in your organization's ability to solve a problem or somehow make their life better. Your employee handbook should do the same for new hires - inspire confidence in your organization as a fair and good place to work.

I run across some organizations who have invested thousands on slick marketing material but their employee handbook looks like a Frankenstein document. Sometimes they are not branded, they have multiple fonts and font sizes, each section reads like it was written by a different author (because they were cut and paste from different sources), and it's chock full of legal-sounding terms and phrases designed to intimidate the new hire.  Nothing says, "welcome to the company" more than a document in which every other sentence ends in, "..may result in termination." 

Second, they are guidebooks. A good handbook shows employees where the boundaries are. It defines the behavior that is expected and rewarded and behaviors that might get you in trouble. It's not a substitute for managing, and supervisors and managers shouldn't expect to have a written policy to back up their every decision. For example, I see some handbooks where the dress and appearance section is over a page long as the company has codified every violation that's ever occurred. For most organizations, just saying "dress appropriately for your position" and "management reserves the right to send you home..." is probably enough. If specialty shoes or apparel are required, it's appropriate to mention those in the handbook, but defining the difference between unapproved flip flops and approved sandals in a handbook for 50 employees seems silly - and will be perceived as silly by new hires.

Third, they are for compliance. There are some policies that simply need to be in a handbook. For example, if Paula Deen's restaurant group had an employee handbook with a well-written harassment policy that communicated what employees should do if harassed back in 2012, she would be millions of dollars wealthier today. Government agencies and the courts expect a company to have certain policies in place covering discrimination, harassment, at-will employment and several other staples of labor law compliance. Some once-popular policies have been found to be out of compliance in recent years, so it's important to purge those from your handbook.

If you handbook is more than three years' old, if it was borrowed and repurposed from another organization, if it doesn't reflect your brand and present a positive first impression of your company, if it has more pages than your company has employees, or if sounds like a real estate contract, it might be time for a handbook refresh.