Wednesday, July 13, 2016

What Scale is Best for Performance Reviews?

Dr. Ed Cornelius, one of my business school professors, was adamant that a traditional performance review form should have an even-numbered scale. He said it didn't matter if you chose a 4-point, a 6-point, an 8-point or a 10-point scale. He felt a mid-point - like a 3 on a 5-point scale - was a magnet for managers, and an easy way for them to cop out. An even-numbered scale has no mid-point.

I experienced this cop out once when I received a 3 out of possible 5 for Profitability when my business unit had literally tripled its budgeted profit. When I asked my VP what it would take to earn a 4, he just laughed, but didn't change the rating. Dr. Cornelius was right - mid-points really are a magnet for managers who don't take the time to properly prepare a review.

Another problem with Likert Scales like these is that the ratings seem to always be grouped around the top 3 numbers. So if an organization uses a 10 point scale, there will be a few 8s, a lot of 9s and a few 10s. If they use a 6 point scale, the ratings will distribute across 4, 5 and 6 in the same way. Most people get a B, and B is generally the number right below the top number on the scale.

So which scale is best? 

If the goal of your performance management program is to provide meaningful feedback that leads to performance improvement, links to compensation and supports career development and succession initiatives, then my answer is, None of the Above!  

More and more organizations have decided that rating attributes or behaviors on a Likert Scale has little impact on performance and can even be demotivating when poorly executed. I never really took my review seriously with that company after the 3 for Profitability incident. Plus there were no obvious links between my ratings and my compensation, anyway. The review devolved into an exercise that I tolerated each year so my boss could check the box. That's why organizations are abandoning their traditional Likert Scale reviews and either replacing them with something better or not replacing them at all.

But if forced to use a Likert Scale, I'll defer to a 4-point scale - that way, when the scores are distributed across 2, 3 and 4, the lowest rating will be below the mid-point of the possible ratings. But I'll be kicking and screaming that there is a better way! 

If you would like to discuss alternatives to the traditional review, contact me for a free consultation.

How many HR people should I have?

This is a question I get asked a lot. Of course the answer is, it depends. Smaller organizations tend to have administrative employees who wear several hats. So if an office manager spends 80% of her time performing accounting tasks (including payroll) and 20% of her time dealing with employee issues, that company has 1/5th of an HR person.

Standard benchmarking practice is to exclude dedicated payroll and training/development people from the HR-per-100 employee ratio calculation.  The rule-of-thumb metric I've often heard is one HR person per 100 employees.  So, in the example above, the office manager can probably effectively provide HR services to up to 20 employees, assuming she knows anything about HR compliance and HR best practices. If that organization has 40 employees, their HR is probably suffering because the accounting is always going to get done.

But the 1-to-100 ratio can be misleading. According to benchmarking surveys conducted by the Society for Human Resource Management, companies with 250 and fewer employees have a ratio closer to 2-per-100 on average. Organizations with 250+ employees often have fewer than 1-per-100 due to efficiencies linked to being larger. 

When I'm asked that question by organizations with 100 or fewer, I usually ask some follow-up questions before I recommend a number:
1. What is your competitive advantage (how does your company beat its competitors)? 
2. What is your employee turnover rate?
3. How effective is your owner/president at assessing talent, developing talent and getting the right people in the right seats?

Cafe du Monde is a famous restaurant in New Orleans right in the heart of the French Quarter. It does a booming business because of its ideal location. I've always found the service there to be below average at best. Cafe du Monde does not need a lot of HR people because its people aren't critical to its success. A restaurant in a less desirable location that depends on its great service reputation to be successful will likely benefit from a higher HR ratio than Cafe du Monde needs. 

Likewise, an organization that is in a very stable industry, doesn't have many competitors trying to pilfer its employees, and generally treats its people well won't need as much HR as a company in a high turnover, highly volatile industry where employees have lots of options.

Some owners are really good with people. People like working for them, they listen well and have a knack for positioning people to be successful. Others understand the technical aspects of their business but are terrible with employees. This second type of owner needs more HR help - to protect themselves from themselves.

The Institute for Corporate Productivity did a study a few years ago and found that the highest performing small companies have a higher ratio of HR people per 100 employees than their lower performing industry peers. This may seem counter-intuitive to the owner who sees HR as simply administrative overhead. But if that owner looks at the company he/she most admires in their industry, they'll likely see a company who invests more in their HR platform.